Pictures say more than words… This is what makes Instagram one of the most popular social networks. Every day, it is 300 million users per day and 95 million photos posted per day worldwide. It is, therefore, a wonderful tool to enhance your brand image.
By leveraging visual content, the platform allows brands and businesses to establish privileged relationships with their potential customers. And on Instagram, it’s not just subscribers that count. Your strategy must also allow you to cultivate a truly invested community. Check out some tips below to help you grow your Instagram account organically and effectively.
To develop your audience and your Instagram account, you must first post regularly. It is almost impossible to establish a regular audience by remaining inactive for several days or weeks at a stretch.
That doesn’t mean you have to post every day, but determining an editorial program will help you stay in the flow of your subscribers to keep them in mind.
Publish quality content
In addition to posting regularly, it is important to publish quality content. At a time when everyone can easily create beautiful images, you will have to redouble your efforts to develop your audience on Instagram.
Publish original photos and videos to stand out while cultivating the image of your brand or your company.
Respond to comments
Instagram is primarily a social network, so don’t be afraid to be sociable, and respond to comments left on your images and videos. As in real life, it is impossible to link relationships or establish a regular audience if the conversation only goes one way.
Engage your audience and interact with the community
Remember that increasing your subscriber numbers is not enough to boost your Instagram account! It is essential to generate engagement on your profile and make the most of conversations taking place on the network.
Adopt your own tone
On social networks, users prefer to follow the brands and companies to which they feel close. This is where the personality and voice of your brand come in!
Use the right hashtags
Using hashtags can also develop your Instagram account (and generate engagement.) Hashtags can increase the visibility of your publications to reach users who may not be following you again. But beware, not all hashtags are created equal!
Work with influencers
Campaigning with influencers is a great way to boost your Instagram account organically.
Know your audience
The safest technique to develop your Instagram account is simply to get to know your audience. Pay attention to the hashtags your subscribers use, the posts they read, and the accounts they follow. But that’s not all: you can also learn more about your audience through your analytics! If you have an Instagram business account, the analytics are directly integrated into your account.
Finally, we must not forget that it takes a lot of time and work to develop your Instagram account and retain a regular audience. But the game is worth it, especially if you succeed in attracting committed users who will later become loyal customers.